LinkedIn is a growing network that offers unique advertising opportunities to businesses that are keen to stay cutting-edge. Today, LinkedIn advertising is ranked as the most effective tool for B2B marketers; with 65% of advertising businesses successfully converting a new customer – that’s more than Facebook, Twitter, and blogs. LinkedIn is the ultimate platform for business-to-business (B2B) and business-to-customer (B2C) enterprises alike. So don’t miss your opportunity to harness the size and purchasing power of this growing network of professionals through LinkedIn advertising.
TWS and LinkedIn
Following a tried-and-tested format is also advised. So our team will analyze your customer profiles and create sparkling the brief copy to grab their attention. LinkedIn advertising is typically very short but can advertise businesses, your company’s page or group or even convert users through a contact form. LinkedIn advertising offers many different packages that are customizable to your budget. Advertisers can choose an arrangement that is pay-per-click (CPC) or pay-per-1,000 impressions (CPM).
Examples of LinkedIn Advertising
Sponsored Updates extend the reach of posts you make on your Company Page.
Standard Display Ads come in many shapes and sizes – leaderboard format, text links, skyscraper, and MPU – and can leave varying impressions on users depending on their placement.
Recommendation Ads highlight one of your brand’s specific products or services.
InMail sends an email to a specific audience of users; boosted by the limited number of emails that LinkedIn allows.
Content Ads share content like case studies, videos, blog posts, and more. Slideshare Content Ads will share your company’s presentations with interested users.
Direct Sponsored Content fosters engagement by showing up right in the user’s newsfeed. It is also the most flexible kind of LinkedIn ad.
Showcase Pages drive traffic to your Company Page and highlight the different kinds of areas that your company has to offer – so that viewers can receive customized updates.
Social Ads – include Follow and Join Group Ads – can lend to your brand’s credibility and visibility on LinkedIn.
APIs involve adding LinkedIn plugins to your other digital channels to increase engagement with your audience.
We are excited to take your business to the next level with the help of our LinkedIn advertising experts. With LinkedIn advertising being one of the most effective ways to gain customer turnover. Acquiring a team at TWS who can work on this for you will be more than useful to your brand. Get in touch with us today for our recommendations to optimize your ad campaigns and maximize your ROI.