- Create Google AdWords Pay Per Click Campaign
- Setting up new Google Account
- Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
- Create Ad group
- Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
- Setting up and Adjusting the Maximum Bid for the Ad groups.
- Create Ads
- Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
- Analyzing the industry, understanding the end user needs and creating effective Keywords from users’ search point.
- Creating Campaign Level Negative Keywords.
- Creating Ad group level Negative Keywords.
- Analyze your Search Engine Marketing Campaign
- Analyzing your business Goals and Setting up Google Analytics to track user behavior
- Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
- Updating bids at Keywords and Ad groups level based on the performance of the Ads.
- Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
- Suggesting improvements for target page optimization for specific Ad groups
- Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
- Bidding Analysis
- Improving CTR
- Improving Average Position
