2. Google AdWords

  • Create Google AdWords Pay Per Click Campaign
  • Setting up new Google Account
  • Creating Google Search Engine Marketing Campaigns with specific client needs (includes Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, Site links).
  • Create Ad group
  • Creating Multiple Ad groups by analyzing products/services/sectors offered by the Client.
  • Setting up and Adjusting the Maximum Bid for the Ad groups.
  • Create Ads
  • Creating multiple effective Ads for every Adgroup and Tuning the Ads for performance.
  • Analyzing the industry, understanding the end user needs and creating effective Keywords from users’ search point.
  • Creating Campaign Level Negative Keywords.
  • Creating Ad group level Negative Keywords.
  • Analyze your Search Engine Marketing Campaign
  • Analyzing your business Goals and Setting up Google Analytics to track user behavior
  • Monitoring your Google AdWords PPC performance by analyzing Google Analytics reports for Conversion Tracking, Campaign Tracking, Traffic Sources and Goal Conversions.
  • Updating bids at Keywords and Ad groups level based on the performance of the Ads.
  • Decreasing the monthly spending budget for existing PPC campaigns by analyzing and improving the Quality Score Improvements.
  • Suggesting improvements for target page optimization for specific Ad groups
  • Reducing monthly spend by removing irrelevant keywords (irrelevant visitors)
  • Bidding Analysis
  • Improving CTR
  • Improving Average Position